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EZ Liner Acquires Arrow Striping and Manufacturing

ORANGE CITY, IA -- EZ Liner, a manufacturer of pavement striping equipment, has acquired Arrow Striping & Manufacturing, another manufacturer of performance-engineered pavement marking, surface prep, and removal equipment.

The official announcement was made in Orange City, Iowa, and Billings, Montana on Wednesday, February 1, 2023. The market continues to desire more long-lasting and durable road markings for the safety of those driving and with increased use of driver-assisted vehicle technology.  Road worker safety is also significantly improved by reducing the number of times a road surface requires striping or restriping.  The move to acquire Arrow Striping & Manufacturing first started as EZ Liner looked to expand to a more complete line of reliable, cost-effective, and easy-to-maintain equipment and become a one-stop supplier for customers needing a broader mix of products.

“Steve and Kymm Stark and Mark and Natalie Heinzeroth, like us, built the company where the rubber meets the pavement, striping on highways and roads.  We are thrilled to mark a new era of providing road striping and maintenance equipment that will provide a unique blend of responsive service with rugged, road-tested equipment that allows customers an industry-leading value,” says Steve Roesner, President of EZ Liner. “Combining the oldest continuously operating equipment manufacturer in EZ Liner with Arrow’s foundations of old-fashioned ingenuity, robustness, and advanced technology, we believe, will make it easy for the industry and stripers throughout North America.”

The acquisition of Arrow Striping & Manufacturing fits into EZ Liner’s strategy to offer a full line of equipment for pavement marking, surface preparation and removal, along with parts, service, used equipment, and training.

This partnership will enable EZ Liner to continue to support its mission of providing public safety equipment, materials, and service to make life easier. They are dedicated to providing world-class service, integrity, and reliability throughout the lifetime of their products. Together, they look forward to serving all current and new customers as they join forces to incorporate the best features of both companies and product lines.

About EZ Liner
EZ Liner, a brand of Vogel Traffic Services, has been setting the standard for quality pavement markings since the 1960s. With that storied experience and knowledge, EZ Liner builds some of the most dependable, innovative, and hardworking striping equipment available.

About Arrow
Arrow produces performance-engineered pavement marking, surface prep, and removal grinders, saws, grooving and pavement marker palletized and truck-mounted equipment. Customers depend on Arrow's competitively priced, contractor-tough equipment, designed for dependable daily use and longevity.

Media Contact:
Brett Mulder
Vice President of Sales and Marketing
(712) 548-7552


EZ Liner saw a need for a standard line of equipment

EZ Liner has been producing pavement marking equipment since 1961. When truck customers initially voiced a need for immediate availability in the mid 1980’s through the year 2000, EZ Liner would often resolve to sell in-stock truck inventory from its own contract marking division.  Over time, EZ Liner recognized there was a need growing in the industry to produce a standard line of equipment with quick availability and responded with a limited supply of two variations of airless “spec” trucks based on common sense and frequently requested designs, in stock and available on a first-come, first-served basis. The need for immediate availability has grown even more in recent years, thus our ValuLiner series was born.

The ValuLiner series aims to offer a range of equipment that provides value, performance, and is EZ to use.  We strive to have each member of the series available in 90 days or less to meet your striping needs.

The ValuLiner series started with great success in 2017 with the Cascade, a 110-gal capacity truck. The Cascade was quickly followed in 2018 by the Teton, a 500-gal capacity truck and the WindRunner, a 110-gal capacity palletized unit. The fourth member of the ValuLiner series, the TrailRunner, joined in 2019. The TrailRunner is a 110-gal capacity single-operator self-propelled unit.

When it comes down to cost of ownership and ease of use, the ValuLiner series stands alone. At EZ Liner, our priority is building a high-quality product that is built to work as hard as you can.


Welcome to the Family

In 2021 we are excited to welcome the newest member to the ValuLiner series, the Arapahoe. It is a midsize truck in our series with a 230-gal capacity. The Arapahoe design was based on proven custom truck designs and customer input. Our team spent the time independently researching and advising with industry leaders and customers to determine what this truck needs. So, you can be assured that the Arapahoe provides you the most truck you can get in the market for the price and availability.

The Arapahoe offers a unique combination of custom design elements with the benefits of our Valuliner series, which is availability and price. With no CDL requirement to operate, it provides flexibility to your team. Its small build provides agility without losing capacity or performance. An alternative gas-powered Arapahoe version is also being considered for launch, offering even more payload material capacity on the same GVW chassis.

This is just the first step, is there something that is missing that you want? You can easily choose from a list of pre-engineered options that can be added to each ValuLiner model to take it to the next level.   While you will add a little bit more build time, you will get a dependable semi-customized piece of equipment to fit specific needs of your business. The Arapahoe was pre-engineered to allow the addition of a black tank taking this truck from a two-color to a three-color. This option was developed in response to the evolution of the industry as it begins to focus more on line clarity and contrast.

valuliner truck

EZ Liner Introduces the All New ValuLiner

The all new ValuLiner from EZ Liner is the most truck you can buy for your money. Period. It has been designed as an entry level truck striper but the standard equipment it contains are all EZ Liner. It has an aluminum deck with two outriggers one left and one right. It has 2 Graco paint and bead guns on the left and 1 Graco paint and bead gun on the right. It has a 110 gallon supply of paint in the form of 2 -55 gallon paint drums and 750 # of beads. The truly amazing thing about the ValuLiner is the value. When it comes down to cost of ownership the ValuLiner stands alone. There is nothing on the striper market today that can compete.

Video Library


  • AASHTO American Association of State Highway and Transportation Officials
  • AEM Association of Equipment Manufacturers
  • ANSI American National Standards Institute
  • APWA American Public Works Association
  • ASME American Society of Mechanical Engineers
  • ASTM American Society for Testing and Materials
  • ATSSA American Traffic Safety Services Association
  • AWS American Welding Society
  • EPA Environmental Protection Agency
  • FAA Federal Aviation Administration
  • FHWA Federal Highway Administration
  • FMCSA Federal Motor Carrier Safety Administration
  • FMVSS Federal Motor Vehicle Safety Standards
  • HGAC Houston Galveston Area Council
  • IFI Industrial Fasteners Institute
  • ISO International Standards Organization
  • JIC Joint Industrial Council
  • NTEA National Truck Equipment Association
  • SAE Society of Automotive Engineers
  • UL Underwriters Laboratory
  • US DOT United States Department of Transportation

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