The Vogel family began making paint in 1926, when Andrew Vogel, a dutch immigrant, began making paint in his garage. Originally Andrew made a white house paint and a red barn paint, but as the state of Iowa began painting roadways in the 1930's and 40's, Andrew expanded to include traffic paints as well.

Andrew's son, John Vogel, worked with the highway paints and soon branched into highway painting in respones to demand. Around 1960 John and his crews started building their own marking equipment because no machines could be found to mark highways effectively. Thus, in 1965, the EZ-Liner brand was born. John Vogel and his crews painted roads in the summer, and built and sold EZ-Liner stripers during the off-season. By the late 1970's, manufactured stripers was a full-time business, with hundreds of walk-behind and larger models produced and sold each year.

When John Vogel retired, Donald W. Vermeer took charge of the Vogel marking crews, and the manufacture of the EZ-Liner stripers and Vogel traffic paints. All activities related to pavement marking were eventually consolidated under a single business umbrella called Vogel Traffic Services, Inc (VTS).

During the 1980's, the Vogel crews wanted an intermediate striper for smaller jobs in order to increase the efficiency of the long-line stripers. In response, EZ-Liner developed the first airless pickup striper. Government subdivisions and other contractors saw the pickup stripers used by the Vogel crews and called to order their own. Soon after came the palletized stencil unit, developed for the Minnesota DOT.

The 1990's brought a revolution in the highway marking industry with the transition to latex paints, and EZ-Liner Industries and Vogel Traffic Services have been in the forefront. VTS was an industry leader in solving the problems associated with the first generation of latex paints, and also led the industry in the areas of bulk packaging, innovative paint contracts and technology in paint manufacture.

For EZ-Liner Industries, the 1990's have been a decade of innovation and development in the area of waterbase-compatible equipment. Stainless steel and plated components were tested under a variety of conditions, including harsh field tests, and only the very best were incorporated into EZ-Liner equipment. EZ-Liner is currently recognized as a leader in the area of truck-mounted striper manufacture, while countinuing to dominate the pickup striper market and produce hundreds of walk-behind stripers each year.